In a shocking turn of events, November 2025 marked the worst month for hardware sales and physical game spending in the US in 30 years. According to Circana, only 1.6 million units of video game hardware were sold, the lowest since 1995, with total hardware spending plummeting to $695 milliona staggering 27% drop from last year. This decline is particularly alarming given that November is typically a peak sales month due to Black Friday and holiday shopping.